Theory Chapter 4 Insights
Chapter. 4 InsightsAnalogies foster insight. Analogies highlight commonalities and relevant differences, they invite new inferences, and they promote new ways of construing situations.
Insights are somewhat overlooked stepping stones on the Innovation Continuum. Insights are the distillation of useful concepts from a product or service into principles of value added design or competitive advantage for that opportunity. They are the unique selling propositions that identify an innovative possibility.
The concepts behind Innovation itself can be analysed into Insights in order to identify how it can be improved.
INNOVATION INSIGHTS
1 Innovation is a continuum
2 Innovation builds on previous knowledge
3 Innovation must be communicated
4 All innovations are logical in retrospect.
5 Innovation looks like magic because it is asymmetrical. It looks easier from the result than from a theory.
6 Innovation is designed for people.
7 There are few natural laws but countless applications
8 Innovation processes are considered mysterious.
9 Small innovation steps are easier than big ones
10 The more innovations you try the more products you get.
Table 2 Innovation Insights
posted by Waldo Hitcher @ 1:23 AM
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