Innovation Paradigm Replaced

Theory Chapter 2 Innovation Ballistics

Innovation Ballistics

By Incorporating the ideas of stepping stone 3d nesting and information inheritance a new view on the Innovation Continuum is possible – the ballistic view. In this visualisation, a product or other stepping stone is traced along its transformational path showing the impact holes through a series of ideaspace frames. This has the advantage of identifying the trajectory of the idea from its theoretical inception to the present product incarnation and off into the distant future. Furthermore it “freeze frames” the causations and relations at the level of abstraction required.

INNOVATION BALLISTICS
1 Shows the idea trajectory
2 Tracks into History
3 Projects into the Future
4 Freeze Frames causations
5 Identifies opportunities i.e. remaining ideaspace in each frame
6 Offers a measure of innovation opportunity
7 Relates the abstract to the tangible.


Value
The target of innovation is to do more with less. This is a straightforward objective when you need to get the same result with less resources, or in less time (e.g. a better mousetrap). However even more value is returned by game changing innovation (e.g. stopping any mice getting in the house to start with). The key is value.

Value is simply your best objective. Most often, monetary cost or price is taken as a proxy for value. Although not ruinous, this is sub optimal. For example water and air are almost free but both certainly rather high in the value stakes. Value is not price. Price is a markets balance between supply and demand. It is driven by the averaging of wants and availability in a particular time and location with the information available and the expectations that prevail.

Maslow’s Hierarchy of Needs

More useful as an indicator of value is Maslow’s Hierarchy of Needs.
Physiological and security needs rank above all others, they are the first to be met. Beyond that, the overall measure of innovation is how high we can all move up the pyramid. In order to derive our standard for value we simply apply the hierarchy of needs to our personal circumstances.
In practical terms (see blog Section 2 - Practice) our Ideal Final Result target must help lead us to move as far up the hierarchy as possible, as fast as possible.

Starting from the bottom.

posted by Waldo Hitcher @ 11:09 PM